EQS-News

Haier Brings Youth Tennis and Fan Engagement to Roland-Garros 2026 with Clay Court Open and Fans Club Event 04.06.2026, 13:00 Uhr von EQS News Jetzt kommentieren: 0

EQS-News: Haier / Key word(s): Miscellaneous
Haier Brings Youth Tennis and Fan Engagement to Roland-Garros 2026 with Clay Court Open and Fans Club Event

04.06.2026 / 13:00 CET/CEST
The issuer is solely responsible for the content of this announcement.


PARIS, June 4, 2026 /PRNewswire/ -- Haier, the world's No.1 major home appliance brand for 17 consecutive years, hosted the Haier Fans Club event on June 2 at La Faisanderie, Stade Français, Paris. As the official partner of Roland-Garros for the fourth consecutive year, the brand also staged the Haier Clay Court Open, a youth tennis tournament for top players aged 12 to 15 from the greater Paris region.

Talented junior players from the region competed on clay in a format mirroring the professional game. In a thrilling singles competition, Victor de Bure and Victoria Andrieu emerged victorious and claimed the titles.

"The Haier Clay Court Open gives top junior players in greater Paris a competitive day on clay and tickets to a Roland-Garros final. That is a straightforward, meaningful prize, and it sets the standard we uphold across all our sports partnerships," said Wang Meiyan, Vice President and Chief Brand Officer of Haier Group. "Four years into our partnership with Roland-Garros, the Haier Fans Club is a key part of how we engage with the tournament. At Place de la Concorde, we bring that same spirit to fans across the city."

Haier Brings Youth Tennis and Fan Engagement to Roland-Garros 2026 with Clay Court Open and Fans Club Event

The Haier Clay Court Open is part of a Fans Club program that reflects Haier's approach to its Roland-Garros partnership, building experiences that extend beyond brand visibility and create direct, tangible value for local communities.

Throughout Roland-Garros 2026, Haier is showcasing a flagship range of smart home appliances at the tournament venue, including refrigerators, wine coolers, dishwashers, laundry centers, and smart kitchen appliances. The products on display represent Haier's latest premium lineup, giving visitors a hands-on look at the full range. The showcase runs as part of a broader program of brand experiences across the stadium and the city of Paris for the duration of the tournament.

Starting from June 3, Haier will stage a pop-up installation at Place de la Concorde, featuring a global photo exhibition showcasing Haier fan communities from around the world. As the official partner of both Paris Saint-Germain and Liverpool FC, Haier also runs football-themed interactive fan experiences on site, connecting its tennis and football partnerships in a single Paris location.

Sports represent a powerful strategic platform for brands to authentically engage consumers and bring their core philosophies to life. By tapping into the universal values of excellence, perseverance, and human potential, sports create meaningful emotional connections that elevate brand experiences far beyond traditional marketing.

Haier Brings Youth Tennis and Fan Engagement to Roland-Garros 2026 with Clay Court Open and Fans Club Event

This philosophy lies at the heart of Haier's long-term sports marketing strategy. For over two decades, Haier has systematically built a diverse, multi-sport engagement ecosystem spanning basketball, tennis, football, badminton, cricket, motorsports, hockey, volleyball and beyond. Through strategic partnerships with major events, high-impact brand activations, and sustained community initiatives, Haier has cultivated deep, authentic relationships with consumers across global and local markets.

By aligning the brand with the spirit of competition and achievement, Haier strengthens its positioning as a forward-thinking, performance-driven lifestyle brand that resonates with consumers who strive for excellence in every aspect of life.

For more exciting sports-themed events from Haier, please visit https://www.haier.com/global/.

About Haier Group

Founded in 1984, Haier Group is a leading global provider of better life and digital transformation solutions, with the purpose of "More Creation, More Possibilities". The company has established 10 R&D centers, 35 industrial parks, and 173 manufacturing centers, achieving a global revenue of USD 59.8 billion in 2025. Haier has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for 8 consecutive years. Additionally, Haier has held the No.1 position in Euromonitor Global Major Appliances Brand for 17 consecutive years. Haier has 8 listed companies, with its subsidiary Haier Smart Home named among the Fortune Global 500 and Fortune World's Most Admired Companies.

Photo - https://mma.prnewswire.com/media/2995015/image1.jpg
Photo - https://mma.prnewswire.com/media/2995016/image2.jpg

Cision View original content:https://www.prnewswire.co.uk/news-releases/haier-brings-youth-tennis-and-fan-engagement-to-roland-garros-2026-with-clay-court-open-and-fans-club-event-302791513.html

rt.gif?NewsItemId=EN76125&Transmission_Id=202606040656PR_NEWS_EURO_ND__EN76125&DateId=20260604


04.06.2026 CET/CEST Dissemination of a Corporate News, transmitted by EQS News - a service of EQS Group.
The issuer is solely responsible for the content of this announcement.

The EQS Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases.
View original content: EQS News


2339896  04.06.2026 CET/CEST

Kommentare (0) ... diskutiere mit.
Werbung

Handeln Sie Aktien bei SMARTBROKER+ für 0 Euro!* Profitieren Sie von kostenloser Depotführung, Zugriff auf 29 deutsche und internationale Börsenplätze und unschlagbar günstigen Konditionen – alles in einer innovativen, brandneuen App. Jetzt zu SMARTBROKER+ wechseln und durchstarten!

*Ab 500 EUR Ordervolumen über gettex. Zzgl. marktüblicher Spreads und Zuwendungen.

k.A. k.A. k.A. k.A.
k.A. k.A. k.A. k.A.
k.A. k.A. k.A. k.A.
Schreib den ersten Kommentar!

Dis­clai­mer: Die hier an­ge­bo­te­nen Bei­trä­ge die­nen aus­schließ­lich der In­for­ma­t­ion und stel­len kei­ne Kauf- bzw. Ver­kaufs­em­pfeh­lung­en dar. Sie sind we­der ex­pli­zit noch im­pli­zit als Zu­sich­er­ung ei­ner be­stim­mt­en Kurs­ent­wick­lung der ge­nan­nt­en Fi­nanz­in­stru­men­te oder als Handl­ungs­auf­for­der­ung zu ver­steh­en. Der Er­werb von Wert­pa­pier­en birgt Ri­si­ken, die zum To­tal­ver­lust des ein­ge­setz­ten Ka­pi­tals füh­ren kön­nen. Die In­for­ma­tion­en er­setz­en kei­ne, auf die in­di­vi­du­el­len Be­dür­fnis­se aus­ge­rich­te­te, fach­kun­di­ge An­la­ge­be­ra­tung. Ei­ne Haf­tung oder Ga­ran­tie für die Ak­tu­ali­tät, Rich­tig­keit, An­ge­mes­sen­heit und Vol­lständ­ig­keit der zur Ver­fü­gung ge­stel­lt­en In­for­ma­tion­en so­wie für Ver­mö­gens­schä­den wird we­der aus­drück­lich noch stil­lschwei­gend über­nom­men. Die Mar­kets In­side Me­dia GmbH hat auf die ver­öf­fent­lich­ten In­hal­te kei­ner­lei Ein­fluss und vor Ver­öf­fent­lich­ung der Bei­trä­ge kei­ne Ken­nt­nis über In­halt und Ge­gen­stand die­ser. Die Ver­öf­fent­lich­ung der na­ment­lich ge­kenn­zeich­net­en Bei­trä­ge er­folgt ei­gen­ver­ant­wort­lich durch Au­tor­en wie z.B. Gast­kom­men­ta­tor­en, Nach­richt­en­ag­en­tur­en, Un­ter­neh­men. In­fol­ge­des­sen kön­nen die In­hal­te der Bei­trä­ge auch nicht von An­la­ge­in­te­res­sen der Mar­kets In­side Me­dia GmbH und/oder sei­nen Mit­ar­bei­tern oder Or­ga­nen be­stim­mt sein. Die Gast­kom­men­ta­tor­en, Nach­rich­ten­ag­en­tur­en, Un­ter­neh­men ge­hör­en nicht der Re­dak­tion der Mar­kets In­side Me­dia GmbH an. Ihre Mei­nung­en spie­geln nicht not­wen­di­ger­wei­se die Mei­nung­en und Auf­fas­sung­en der Mar­kets In­side Me­dia GmbH und de­ren Mit­ar­bei­ter wie­der. Aus­führ­lich­er Dis­clai­mer