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Italy's Private Label Conference and Exhibition MARCA closes its 22nd edition with all-time highs in visitors, exhibitors and international participation 10.03.2026, 18:05 Uhr von EQS News Jetzt kommentieren: 0

EQS-News: MARCA by BolognaFiere & ADM / Key word(s): Miscellaneous
Italy's Private Label Conference and Exhibition MARCA closes its 22nd edition with all-time highs in visitors, exhibitors and international participation

10.03.2026 / 18:05 CET/CEST
The issuer is solely responsible for the content of this announcement.


MARCA by BolognaFiere & ADM confirms its role as the global reference point for a category redefining retail strategy worldwide. 
Next stop: MARCA Poland, April 21-22.

BOLOGNA, Italy, March 10, 2026 /PRNewswire/ -- The 22nd edition of MARCA by BolognaFiere & ADM delivered its strongest results on record: more than 25,000 professional visitors over two days (+9% on 2025), exhibition space sold out across 10 halls, and an exhibitor base that grew to 1,540 companies (+18%), including 110 international exhibitors - up 25% year on year.

MARCA Trend - Innovation exhibition at MARCA by BolognaFiere & ADM Bologna, January 2026

A format with no equivalent worldwide, this fair was built on the founding idea of Large Scale Retailers exhibiting alongside their manufacturing partners and has since evolved into a complete Private Label ecosystem, reflecting the sector's growing role as a strategic growth driver across the entire retail assortment.

With food at its core, the event extends across the full non-food spectrum - personal care, home care, pet care and beyond - tracking Private Label's expansion into categories once dominated by national brands.

Among its unique sections, MARCA Fresh dedicates an entire section to fresh produce - fruit and vegetables above all. Italy's food culture gives its retailers a distinctive edge in fresh category management, and that expertise draws international professionals to Bologna to study the model firsthand.

Another distinctive feature of MARCA by BolognaFiere & ADM is its coverage of the entire supply chain. MARCA Tech brings together the packaging, logistics and retail service providers that sit upstream of the finished product. No other PL event addresses this dimension with the same depth.

Private Label: from price lever to strategic growth driver
Across Europe's most developed markets, Private Label has shifted from price-driven convenience to a value proposition, with retailers investing in premium ranges and innovations rivalling national brands. MARCA by BolognaFiere & ADM reflects this evolution through two Marca awards: Best Innovation Product, recognising the most advanced PL solutions, and Best Copacker Profile, highlighting the manufacturing partners underpinning PL quality. Shortlisted products have been exhibited in MARCA Trend, a live observatory of where PL is heading.

The conference programme, anchored by the annual Marca Private Label Report, by Circana, covers topics from sustainability to EU regulatory developments, making MARCA by BolognaFiere & ADM the one event where strategy, product and supply chain converge.

The international dimension is key: over 300 strategic buyers from 30 countries attended, for whom Bologna provides direct access to the full Private Label ecosystem – Italian food and fresh expertise, retail innovation, and supply chain excellence in one place.

The Bologna edition concludes, but the journey continues: MARCA Poland will be held on 21-22 April 2026, bringing the same format to one of Europe's fastest-growing PL markets. The series then expands further with MARCA China on 8-9 September in Guangzhou.

Retailers and manufacturers are invited to join the MARCA network, connect with industry leaders, explore the latest Private Label innovations.

For more info: Visit the website.

Press Office Marca by BolognaFiere & ADM:
AD MIRABILIA
Tel. +39 02 4382191 
Email: marca@admirabilia.it
Contact: Isabella Foschi + 39 342 054 1546

Photo: https://mma.prnewswire.com/media/2930510/MARCA_by_BolognaFiere_ADM.jpg
Logo:  https://mma.prnewswire.com/media/2930509/MARCA_by_BolognaFiere_ADM_Logo.jpg

MARCA by BolognaFiere & ADM Logo

 

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10.03.2026 CET/CEST Dissemination of a Corporate News, transmitted by EQS News - a service of EQS Group.
The issuer is solely responsible for the content of this announcement.

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Dis­clai­mer: Die hier an­ge­bo­te­nen Bei­trä­ge die­nen aus­schließ­lich der In­for­ma­t­ion und stel­len kei­ne Kauf- bzw. Ver­kaufs­em­pfeh­lung­en dar. Sie sind we­der ex­pli­zit noch im­pli­zit als Zu­sich­er­ung ei­ner be­stim­mt­en Kurs­ent­wick­lung der ge­nan­nt­en Fi­nanz­in­stru­men­te oder als Handl­ungs­auf­for­der­ung zu ver­steh­en. Der Er­werb von Wert­pa­pier­en birgt Ri­si­ken, die zum To­tal­ver­lust des ein­ge­setz­ten Ka­pi­tals füh­ren kön­nen. Die In­for­ma­tion­en er­setz­en kei­ne, auf die in­di­vi­du­el­len Be­dür­fnis­se aus­ge­rich­te­te, fach­kun­di­ge An­la­ge­be­ra­tung. Ei­ne Haf­tung oder Ga­ran­tie für die Ak­tu­ali­tät, Rich­tig­keit, An­ge­mes­sen­heit und Vol­lständ­ig­keit der zur Ver­fü­gung ge­stel­lt­en In­for­ma­tion­en so­wie für Ver­mö­gens­schä­den wird we­der aus­drück­lich noch stil­lschwei­gend über­nom­men. Die Mar­kets In­side Me­dia GmbH hat auf die ver­öf­fent­lich­ten In­hal­te kei­ner­lei Ein­fluss und vor Ver­öf­fent­lich­ung der Bei­trä­ge kei­ne Ken­nt­nis über In­halt und Ge­gen­stand die­ser. Die Ver­öf­fent­lich­ung der na­ment­lich ge­kenn­zeich­net­en Bei­trä­ge er­folgt ei­gen­ver­ant­wort­lich durch Au­tor­en wie z.B. Gast­kom­men­ta­tor­en, Nach­richt­en­ag­en­tur­en, Un­ter­neh­men. In­fol­ge­des­sen kön­nen die In­hal­te der Bei­trä­ge auch nicht von An­la­ge­in­te­res­sen der Mar­kets In­side Me­dia GmbH und/oder sei­nen Mit­ar­bei­tern oder Or­ga­nen be­stim­mt sein. Die Gast­kom­men­ta­tor­en, Nach­rich­ten­ag­en­tur­en, Un­ter­neh­men ge­hör­en nicht der Re­dak­tion der Mar­kets In­side Me­dia GmbH an. Ihre Mei­nung­en spie­geln nicht not­wen­di­ger­wei­se die Mei­nung­en und Auf­fas­sung­en der Mar­kets In­side Me­dia GmbH und de­ren Mit­ar­bei­ter wie­der. Aus­führ­lich­er Dis­clai­mer