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May 27, 2015 11:00 ET Photon and Slyce Announce Partnership and Joint Offering for Visual Product Search Photon and Slyce to Accelerate Digital Innovation for Major Retailers Through Photon's Mobile-First, Omni-Channel Expertise and Slyce's Industry-Leading Visual Product Search SAN JOSE, CALIFORNIA and TORONTO, ONTARIO--(Marketwired - May 27, 2015) - Editors Note: There is a video associated with this press release. Photon, the world's largest and fastest growing provider of omni-channel and digital experiences and Slyce Inc., the leading provider of mobile visual product search technology, announced today the signing of a partnership agreement. The agreement will see Slyce become Photon's provider of mobile visual product search technology and teams from the two companies closely collaborate on joint solutions and business development opportunities concerning the creation of innovative mobile experiences for major retailers, involving visual product search. When integrated into a retailer's mobile application, the Slyce visual search platform allows users to snap a smartphone image of any 3D or 2D product, in any environment, and instantly access all direct, or closely matching, products from the retailer's inventory. These items can then be purchased, there and then, at the exact moment of impulse. Photon is the global leader in mobile app development, working with over 30% of the Fortune 100 as their digital innovation partner of choice and has the largest digital consumer footprint with over 120MM daily consumer touch points. The company also has the largest pool of omni-channel engineers with over 3,400 engineers across offices in US, India and Indonesia. The agreement formalizes collaboration between the companies that has already led to successful deployments of Slyce's visual search technology in the mobile digital experiences created by Photon for two major retailers. The partnership will enable Photon to tailor Slyce technology to customer needs and more rapidly and seamlessly deploy Slyce's technology into digital experiences created for its client roster of Fortune 500 brands and retailers. "For leading brands and retailers, having visual product search technology integrated into their mobile commerce apps has become crucial, able to drive both increases in engagement and sales. This shift in perception is evidenced with Photon, the world's leading provider of omni-channel solutions, selecting Slyce, the leading visual search provider, as its strategic partner," said Slyce CEO Mark Elfenbein. "Having already partnered with Photon on two major retail app integrations, we're immensely excited to engage more formally with its sophisticated team and look forward to deploying our technology with more of the world's largest and best-known brands and retailers over the coming months." "A major differentiator for Photon that our customers love is our digital lab - Photon Labs - where we collaborate with new and innovative vendors who have leading-edge technologies. For technologies that are transformative or ground breaking for our customers, we will work to perfect them as solutions before rolling out on customer sites," said Srinivas Balasubramanian, Photon co-founder and CEO. "I am delighted to scale, through this formalized partnership, the early success we've seen with the breathtaking technology from Slyce in our labs and initial, mutual customers."

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